Lost in a world of competitors all screaming at the top of their voices? The promotional products may also be the lifeline to your brand. This is ironic, people hardly ever forget the company that gave them an ingenious mug, heavy-duty bag, or flashy pen. Such a coffee mug resting on a cluttered desk really holds power. It is that subtle kind of advertising you can just leave without a fuss, day in, day out, and it does its thing. See more details.
It is a flashback to the booth at your last event. People flock by the boring banners of your competitors to your stand. Why? You are well-supplied with catchy, useful give-aways. And all of a sudden you can see your logo everywhere; on water bottles, sticky notes, USB sticks. You pass letter to hand letter, desk to desk. All objects turn to be applications in silent pitchmen. Such a gentle marketing sound bite trumps a ho-hum e-mail campaign.
All right, change gears. Consider cost. A social advert can be scrolled up and lost in a twinkle of an eye. And a branded notebook? And that stays months. Your brand must enter the working routine of the person. They make up notes, scratch, draw lists–all the time your logo is with them. Coincidentally, it is supported by science: even when they forget the content of your last Instagram post, people keep and use such things. It is the easiest treat a marketer desires.
And imagine this: you are going around during networking events in real life. You are giving something useful, and bingo, you become memorable. Not simply a handshake and a bad smile. These little gifts are openers and ice breakers. It is simply incredible what a pile of goodwill a well-made canvas bag with your logo on it can produce. That bag goes everywhere, telling your name even in areas where you might never see it.